# Farabiulder

> Farabiulder is a group buying app for Shopify that lets merchants create campaigns where customers team up with friends to unlock group discounts. Each buyer shares a unique link, recruiting new customers organically — reducing customer acquisition cost by up to 50% compared to paid ads, with zero ad spend required.

Key facts:

- Two campaign types: "Regular Group Buying" (open to any customer) and "Old Brings New" (acquisition-focused — only new customers can join a group, ensuring every deal drives net-new growth).
- Core features: storefront product-page widget with countdown timer and real-time progress, campaign dashboard, viral sharing engine (SMS/email/WhatsApp/Facebook/Twitter), draft-order secure checkout that prevents discount-code abuse, native Shopify customer-account integration.
- Revenue-based pricing: Free $0 → Starter $14.99 → Growth $29.99 → Pro $59.99 → Scale $99 → Advanced $149 → Premium $199 → Enterprise $299/mo. All tiers include unlimited campaigns, full customization, all sharing channels, and priority support.
- Available on the Shopify App Store at apps.shopify.com/farabiulder-group-buy. Contact: hi@farabiulder.com.

## Main pages

- [Homepage](https://farabiulder.com/): Product overview, features, pricing, demo, and FAQ. Run Shopify group buying campaigns that turn customers into your marketing team. Free plan, 5-minute setup.
- [Blog](https://farabiulder.com/blog): Expert insights on Shopify customer acquisition cost, marketing strategy, and group buying. Data-driven articles for Shopify store owners.
- [Affiliate program](https://farabiulder.com/affiliate): Earn 50% lifetime recurring commission on every Shopify merchant you refer.

## Free tools

- [Customer acquisition cost calculator](https://farabiulder.com/tools/customer-acquisition-cost-calculator): See how group buying can reduce your CAC by 40% and get personalized ROI projections.
- [Group buying profit calculator](https://farabiulder.com/tools/group-buying-profit-calculator): Simulate how group discounts generate viral customers and net profit across conservative, realistic, and optimistic scenarios.
- [Ad spend waste calculator](https://farabiulder.com/tools/ad-spend-waste-calculator): Find out how much of your ad budget is wasted on non-converting clicks and how organic growth can save you 40%.
- [Discount abuse calculator](https://farabiulder.com/tools/discount-abuse-calculator): Estimate how much revenue you're losing to coupon abuse and discover abuse-proof alternatives like group buying.
- [LTV calculator](https://farabiulder.com/tools/ltv-calculator): Calculate customer lifetime value, LTV:CAC ratio, and payback period — with a group buying uplift projection.
- [Retention rate calculator](https://farabiulder.com/tools/retention-rate-calculator): Calculate customer retention rate, churn rate, and benchmark against ecommerce averages — with a group buying retention projection.
- [All tools](https://farabiulder.com/tools): Free tools for Shopify store owners to optimize marketing strategy and reduce customer acquisition cost.

## Industries

- [Beauty & personal care](https://farabiulder.com/industries/beauty): How beauty and personal care brands use group buying to acquire customers virally.
- [Fashion & apparel](https://farabiulder.com/industries/fashion): How fashion ecommerce brands use group buying to reduce CAC and drive viral growth through social sharing.
- [Pet products](https://farabiulder.com/industries/pet-products): How pet ecommerce brands use group buying to reduce CAC through pet parent communities.
- [Food & beverage](https://farabiulder.com/industries/food-beverage): How food and beverage DTC brands use group buying to drive viral growth through social sharing.
- [All industries](https://farabiulder.com/industries): Tailored group buying strategies for beauty, fashion, pet products, food & beverage, and more.

## Compare

- [Group buying vs discount codes](https://farabiulder.com/compare/group-buying-vs-discount-codes): Why traditional discount codes drain your margins while group buying turns customers into your marketing team.
- [All comparisons](https://farabiulder.com/compare): Ecommerce marketing strategies compared side-by-side — group buying vs discounts, referral marketing vs ads, and more.

## Blog & case studies

### Case Studies
- [Benalor Jewelry case study](https://farabiulder.com/blog/benalor-group-buying-case-study): How Benalor Jewelry made $8,070 from group buying with 8 buyers and $0 in ad spend.
- [RedTiger dashcam case study](https://farabiulder.com/blog/redtiger-group-buying-case-study): How RedTiger drove $16K+ in group-buy revenue with $0 ad spend — 26 group buys, 84 buyers, 69% joined a stranger's group.

### Group Buying
- [What is group buying?](https://farabiulder.com/blog/what-is-group-buying): Complete guide to the group buying mechanic for Shopify merchants — how it works, benchmarks, and examples.
- [How to run a group buying campaign on Shopify](https://farabiulder.com/blog/how-to-run-group-buying-campaign): Step-by-step guide to setting group size, discount, duration, and sharing strategy.
- [Group buying examples](https://farabiulder.com/blog/group-buying-examples): Real campaign examples from fashion, beauty, food, pet, and jewelry brands with revenue results.
- [Group buying vs referral programs](https://farabiulder.com/blog/group-buying-vs-referral-program): Head-to-head comparison of which mechanic lowers CAC more.
- [Group buying statistics & benchmarks](https://farabiulder.com/blog/group-buying-statistics): 2026 data: 60-75% completion rates, 2-5 friends per buyer, up to 50% CAC reduction.

### LTV & Retention
- [Customer lifetime value (LTV) for Shopify](https://farabiulder.com/blog/customer-lifetime-value-shopify): Complete guide to the LTV formula, benchmarks, and how group buying increases LTV.
- [How to calculate LTV](https://farabiulder.com/blog/how-to-calculate-ltv): Step-by-step formula (AOV × Purchase Frequency × Lifespan) with worked examples.
- [How to increase customer lifetime value](https://farabiulder.com/blog/how-to-increase-customer-lifetime-value): 11 proven tactics for improving LTV in ecommerce.
- [Customer retention rate](https://farabiulder.com/blog/customer-retention-rate): How to calculate retention rate, ecommerce benchmarks, and improvement tactics.
- [Repeat purchase rate](https://farabiulder.com/blog/repeat-purchase-rate): Benchmarks by industry and how to improve repeat buying on Shopify.

### Discount Strategy
- [Discount code abuse](https://farabiulder.com/blog/discount-code-abuse): How coupon abuse drains Shopify margins by 5-15% and how to stop it.
- [Alternatives to discount codes](https://farabiulder.com/blog/alternatives-to-discount-codes): 7 alternatives that drive sales without eroding margins.
- [Shopify discount strategy](https://farabiulder.com/blog/shopify-discount-strategy): How to discount strategically without training customers to wait for sales.
- [Does discounting hurt your brand?](https://farabiulder.com/blog/does-discounting-hurt-your-brand): Data on how chronic discounting reduces perceived brand value by 15-30%.

### Shopify Growth Without Ads
- [How to grow Shopify without ads](https://farabiulder.com/blog/how-to-grow-shopify-store-without-ads): 9 ad-free growth strategies that compound over time for Shopify merchants.
- [Shopify viral marketing](https://farabiulder.com/blog/shopify-viral-marketing): 9 viral tactics ranked by K factor, urgency, and CAC impact.
- [How to reduce customer acquisition cost](https://farabiulder.com/blog/reduce-customer-acquisition-cost): 10 proven tactics to lower Shopify CAC — from group buying to CRO.
- [Referral marketing for ecommerce](https://farabiulder.com/blog/referral-marketing-for-ecommerce): Complete playbook for referral programs and how group buying evolves the mechanic.

### CAC & Growth Metrics
- [What is customer acquisition cost on Shopify?](https://farabiulder.com/blog/customer-acquisition-cost-shopify): Benchmarks and tips for Shopify merchants.
- [Typical customer acquisition cost benchmarks](https://farabiulder.com/blog/typical-customer-acquisition-cost): 2025–2026 industry benchmarks by vertical.
- [CLV to CAC ratio guide](https://farabiulder.com/blog/clv-cac-ratio): The metric that predicts long-term profitability.
- [How much does it cost to acquire a customer?](https://farabiulder.com/blog/cost-of-acquisition-per-customer): Costs by channel and industry for 2026.
- [How to calculate customer acquisition cost](https://farabiulder.com/blog/calculate-customer-acquisition-cost): Step-by-step formula and worked examples.
- [How to find CAC in Shopify](https://farabiulder.com/blog/how-to-find-cac-shopify): Complete guide to tracking acquisition costs inside Shopify.
- [What is a good CAC for ecommerce?](https://farabiulder.com/blog/good-cac-ecommerce): Benchmarks and warning signs for 2026.
- [Why is customer acquisition so expensive?](https://farabiulder.com/blog/why-customer-acquisition-expensive): 7 factors driving CAC up in 2026.
- [Why did Shopify charge me $39?](https://farabiulder.com/blog/why-shopify-charge-39-dollars): Shopify pricing plans explained.
- [Rule of 40 for Shopify](https://farabiulder.com/blog/rule-of-40-shopify): Whether the SaaS Rule of 40 applies to ecommerce stores.

## Optional

- [Terms of service](https://farabiulder.com/terms)
- [Privacy policy](https://farabiulder.com/privacy)
- [Affiliate program terms](https://farabiulder.com/affiliate-terms)