Your Retention Rate Report

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Key Metrics Summary

Retention Rate — —

Churn Rate — customers not returning

Customers Lost — existing customers churned

vs. Ecommerce Avg (28%) — —

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Current vs. With Farabiulder Group Buying

Group buying campaigns improve retention by +8 percentage points on average

Current State

Retention Rate —

Churn Rate —

Customers Lost —

vs. Industry Avg —

Group Buying +8 pp

With Farabiulder

Retention Rate —

Churn Rate —

Fewer Customers Lost —

vs. Industry Avg —

Calculation Breakdown

How your retention rate was calculated with your numbers

Customers at Start (S) —

Customers at End (E) —

New Customers Acquired (N) —

Retained Existing Customers (E − N) —

—

× 100 = —

Your Inputs

Measurement Period —

Start Customers —

End Customers —

New Customers Acquired —

Benchmark Comparison

How your retention rate compares to ecommerce averages

Your Retention Rate

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Your Churn Rate

—

Projected with Group Buying

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Retention Benchmarks by Industry

Industry	Avg Retention	Benchmark
Beauty & Personal Care	41%	High
Food & Beverage	32%	Above Avg
Pet Products	28%	Average
Fashion & Apparel	25%	Average
Home & Garden	22%	Below Avg
Electronics	19%	Low

Recommendations for Your Store

Based on your retention rate, here are your next steps

Improve Your Retention With Group Buying

Group campaigns create repeat purchase loops — customers join groups, come back to complete them, and bring friends along. Start your first campaign in 5 minutes.

Start on Shopify → Start free — $0/mo. Join 100+ stores already growing.

How We Calculated This

Your retention report uses the standard ecommerce retention formula and industry benchmark data:

Retention formula: ((End Customers − New Customers) / Start Customers) × 100 — isolates existing customer retention
Industry benchmarks: Shopify merchant data 2024, Klaviyo Ecommerce Benchmarks Report — overall average 28-30%
Group buying retention lift: Farabiulder merchant data — group campaign participants return 2.3x more often, yielding avg +8 pp retention improvement
Profit impact: Bain & Company / Harvard Business Review — 5% retention increase = 25–95% profit increase

← Recalculate with different numbers