📊 Your Retention Analysis
Your Retention Rate Report
Prepared for —'s Store
Key Metrics Summary
Retention Rate — —
Churn Rate — customers not returning
Customers Lost — existing customers churned
vs. Ecommerce Avg (28%) — —
—
Current vs. With Farabiulder Group Buying
Group buying campaigns improve retention by +8 percentage points on average
Current State
Retention Rate —
Churn Rate —
Customers Lost —
vs. Industry Avg —
Group Buying +8 pp
With Farabiulder
Retention Rate —
Churn Rate —
Fewer Customers Lost —
vs. Industry Avg —
Calculation Breakdown
How your retention rate was calculated with your numbers
Customers at Start (S) —
Customers at End (E) —
New Customers Acquired (N) —
Retained Existing Customers (E − N) —
—
—
Your Inputs
Measurement Period —
Start Customers —
End Customers —
New Customers Acquired —
Benchmark Comparison
How your retention rate compares to ecommerce averages
Your Retention Rate
—
Your Churn Rate
—
Projected with Group Buying
—
Retention Benchmarks by Industry
| Industry | Avg Retention | Benchmark |
|---|---|---|
| Beauty & Personal Care | 41% | High |
| Food & Beverage | 32% | Above Avg |
| Pet Products | 28% | Average |
| Fashion & Apparel | 25% | Average |
| Home & Garden | 22% | Below Avg |
| Electronics | 19% | Low |
Recommendations for Your Store
Based on your retention rate, here are your next steps
Improve Your Retention With Group Buying
Group campaigns create repeat purchase loops — customers join groups, come back to complete them, and bring friends along. Start your first campaign in 5 minutes.
Start Free on Shopify → Only 100 founding spots available. First 100 merchants get lifetime benefits.How We Calculated This
Your retention report uses the standard ecommerce retention formula and industry benchmark data:
- Retention formula: ((End Customers − New Customers) / Start Customers) × 100 — isolates existing customer retention
- Industry benchmarks: Shopify merchant data 2024, Klaviyo Ecommerce Benchmarks Report — overall average 28-30%
- Group buying retention lift: Farabiulder merchant data — group campaign participants return 2.3x more often, yielding avg +8 pp retention improvement
- Profit impact: Bain & Company / Harvard Business Review — 5% retention increase = 25–95% profit increase